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Spitafields Enviromental Day
Campaign
Brief: Establish full branding for the event with a “green” and corporate feel.
Solution: We used green colour and environmentally friendly elements throughout.
LOGO: It encorporates energy saving tools and everyday life symbols (house, car) to draw attention to how they can work together. The shapes of all fonts and images are soft and nature orientated.
BANNER: The imagery represents a leaf (symbol of trees and environment) made of daily disposable goods. It engages the viewer to look closer to notice them, the same way as we should look closer into what and where we discard our waste on a daily basis and how it affects the environment around us.
POSTERS: 6 posters giving more indepth information about the 4 sections of exhibitors. Using graphics from the original design ensures coherent look throughout the whole brand..
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